Introduction

Zuji offers travelers the convenience of booking travel packages with their easy-to-navigate website. It acts as an agent on behalf of more than 400 airlines and 60,000 hotels to offer consumers attractive travel packages. It is a business-to-consumer(B2C) e-commerce website.

According to Zuji Singapore’s General Manager Philip Ho, Zuji uses search engine marketing(SEM) to drive traffic and sales, as well as customer relationship management(CRM). Other than that, integrated marketing also plays a role in making Zuji successful by using online channels, banner ads or press ads to drive traffic to Zuji’s website.