ZUJI -

YOUR ONLINE TRAVEL GURU

Introduction

Zuji offers travelers the convenience of booking travel packages with their easy-to-navigate website. It acts as an agent on behalf of more than 400 airlines and 60,000 hotels to offer consumers attractive travel packages. It is a business-to-consumer(B2C) e-commerce website.

According to Zuji Singapore’s General Manager Philip Ho, Zuji uses search engine marketing(SEM) to drive traffic and sales, as well as customer relationship management(CRM). Other than that, integrated marketing also plays a role in making Zuji successful by using online channels, banner ads or press ads to drive traffic to Zuji’s website.

Purposes

Zuji’s main purpose is to allow consumers to have an enjoyable and easeful experience, be it navigating it’s website, finding useful information about travelling and most importantly, it is a one-stop travel agency.

The webpage allows consumers to select flights based on their preferences and at the same time allows booking of air tickets could be done within the same page.

Holiday goers need not fret over where to travel as ‘Destinations’ tab, lists of destinations will be displayed, according to categories like ‘destinations of the month’, ‘top 10 holiday destinations’, and also different places of interests in different countries.

The best thing about Zuji is that travelers can create their own packages. Different packages are listed in the site and what travelers have to do is to book their flights after selecting their preferred packages. Travel ideas and airline packages are also shown for better decision making. There is also a tab for car hiring in different countries.
Other add-ons like cruises, travel insurance, activities are also available in Zuji.

Designs

Zuji.com.sg is well designed. It is easy to navigate for internet users and loading time is short. Information is well presented and categorized. However, the web design is a little too cramped. For people who are less IT savvy, they may be intimidated by the appearance of the website and may turn to simpler looking agent websites.

Here is a video of the booking process.

Strengths

Zuji is a well-known travel guru for a one-stop reliable travel site, and had gotten itself many trusts awards. This not only builds customer trust but also add on to its reputation. There is also a link on security policy.

To attract more consumers, Zuji came up with a “Petition for $1 Travel Deals Everyday on Zuji”. This not only made them more competitive but also attracts tourists from all over the world.

Confidentiality of customers is important in a B2C website. Zuji met the requirement by including a link on Privacy policy to allow consumers to know how their information will be collected, how it will be used and most importantly, who the information will be shared with. This is necessary in order to gain consumer’s confidence.